There are 4 major phases to theatrical marketing for you to leverage.
Get your audience visiting the showtimes destination early, get them setting up Facebook notifications and Calendar reminders. This can go live months before tickets are on sale and a lot of the time it’s used as the official website
Build hype around the launch of showtimes. Get your audience excited for the day they can buy tickets. Use FOMO to eventise the day
Most tickets are sold on the release day, so count down to this date and heavily seed the showtimes platform on that day. Take advantage of impulse buys where users want to be the first to see the movie
Continue seeding the platform ensuring residual sales. As the movie leaves cinemas start thinking about promoting the Blu-ray / On-Demand.
To check your platform's analytics, simply log in on insights.powster.com.
Measure the performance of your individual activities. Put ?campaign=[ANYTHING HERE] (letters and numbers only, no spaces) at the end of your URL and all traffic going through that link will show separately on your analytics page. You can literally just make up a word, there’s no set up, it’s instant!
For example if you set up a ‘book now’ call to action on a YouTube trailer, put ?campaign=youtube and now your stats page tells you exactly what users coming through that link did.
There are many applications to this that we’ll go into in more detail below.
There's 3 important principles in movie marketing, Always show the title treatment, always show the release date, and NOW always show the ticketing call to action. Use this principle across the board.
If it's interactive, include a button, if not include the vanity URL. Here's the recommended setup of any of your platforms:
Social is key to getting the most out of your platform. Excluding regular posts, Facebook and Twitter have some cool CTA functions, you can add an official ‘BOOK NOW’ button on your videos and posts.
Your media agency will love this. Now you have a true way to measure your advertising spends effectiveness. You can see what’s working, and what isn’t, directly next to how much it cost you!
We’ll happily talk through the platform with our media agency and explain all the ins and outs of how to get the most out of it.